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The HARTLYN Story

HARTLYN is an international fishing retailer and lifestyle brand featuring gear, apparel, accessories and more. From freshwater to saltwater fishing, we pursue our mission to bridge the gap between fishing above and below the water surface and sharing our passion for fishing.

HARTLYN was founded by a lifelong fishing enthusiast born and raised in Southern California, a diverse mecca of fishing from the Feather River in Northern California to Catalina Island off the coast of Los Angeles. 

For over 20 years, the founder and his group of friends have fished along the California coast and beyond. Searching for the equipment to fuel their passion for their saltwater and freshwater needs, the founder quickly discovered the demand for a centralized place where fishing enthusiasts like them can buy equipment and interact with one another for all types of fishing- a place that has yet to exist, until HARTLYN was born. 

After years of researching and locating the best fishing gear around, HARTLYN was launched in early 2016. 

HARTLYN was created with over 10 years of experience in international retail and has partnered with the best fishing suppliers in the industry. Above all, HARTLYN is comprised of people passionately living the fishing lifestyle every day. HARTLYN has just begun to redefine what it means to live a timeless outdoor tradition: that fishing remains fun today and memories can be shared with older generations and generations to come.

We don't see fishing as a sport and we don't see it as a hobby either. At HARTLYN, we see fishing as a lifestyle worth living out every day. That's why we are more than a place to purchase gear. HARTLYN is a community. Our focus is for our customers to spread and gain outdoor knowledge and to have the best fishing experience possible. Whether you are hopping fences, teaching your child to cast their first line, spearing a halibut, or grabbing your first lobster, at HARTLYN, we know those feelings will never get old and those memories will never be forgotten, and we want to help make that happen along the way.

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